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Retail’s Omnichannel Imperative:Delivering Situational Performance
Publié le 16/07/2013

Retail’s Omnichannel Imperative:Delivering Situational Performance, un Livre Blanc Akamai.

Today’s shoppers are increasingly interacting with retailers across three or more channels, giving rise to the term “omnichannel shoppers.” In addition to in-store engagement, these shoppers are overwhelmingly turning to ecommerce both at home and on the go via multiple devices, including desktops, laptops, tablets, smartphones, and notebooks.

The chart below demonstrates the growing reliance omnichannel shoppers have on an array of device types.

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